You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has caught up in the recent times. Part of the recent studies reveal online traffic which comes from mobile platform accounts for over 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is a wake-up call if have not done anything to pinpoint the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to develop a mobile version of your website for your target audience to you can keep them connected, on the move!
What Should You Do?
For hooking in your online audience at large, you can have a different website for mobiles as well due to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But working with a website developed for each single device and keeping them updated is a superb ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying instruments. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web site design?
Responsive Web Design can be a fad but a trend that existed for a long time now. To put it simply, responsive design designates a web layout wherein the content, images along with the other designing elements stay the same, but shrink immediately to adjust light and portable specific screen size. In responsive type, the content can be managed 1 CMS and it is quick, easy and greatest solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is and the Adaptive designing steps in.
What is Adaptive Seo?
Adaptive design is significantly newer concept in the sector. Essentially, this technique adapts to is actually displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in the design elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for internet is yet to gained popularity in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.
Adaptive websites cost more n comparison to the responsive designs
AWD can goof up the full feel of you’ll find if it isn’t backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it deliver in brand inconsistency and confuse your target audience when they see different interfaces on varying models.
So what’s The Bottomline?
While Responsive design can be the finest solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is good deal more user-focused. In years to come, more than 50% of website users will use their mobile devices to surf the and hence it is advisable to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage the point visitors and leverage the conversion relation.
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